BRAND STORY

COFFEEBAY Brand Story

Introduction

COFFEEBAY Co., Ltd., established in 2009, is a franchise specialized company with the win-win spirit of 'the franchisee and the headquarters are one' as the business philosophy.

From start-up to operation, experts in each field gathered to do their best to successfully settle in and overseas franchise stores and satisfy customers who visit COFFEEBAY.

COFFEEBAY will respond to your support with constantly challenging and successes.

We sincerely hope that you will achieve all your dreams with COFFEEBAY, your reliable and a successful partner.

History of
COFFEEBAY

2022
  • Selected as Top 100 Korean Franchises by Maeil Business Newspaper 7 years in a row
  • PB product 'Standard of Sweet Bread', selected as an excellent product at the 2022 Seoul Awards
  • Smart pickup order service 'Bay Order' launched
  • Sponsored by 'Seoul International Women's Film Festival(SWIFF)' for 3 consecutive years
  • Sponsored by 'Seoul WebFest' at the International Web Film Festival
2021
  • Production support for SBS TV show 'Penthouse 2, 3'
  • PB product 'The Essence of Snack'selected as an excellent product at the 2021 Seoul Awards
  • Gyeonggi-do, Gyeonggi Suicide Prevention Center signed an agreement on the prevention of youth suicide and psychological quarantine
  • Production support for tvN TV show 'STREET WOMAN FIGHTER'
  • Awarded 'Korea Franchise Industry Development Contribution' for 10 consecutive years
  • Designated 'excellent franchise' for 9 consecutive years (ranked 1 for 5 consecutive years)
  • Production support for JTBC drama 'No Longer Human'
  • Selected as 'Good Franchise' by the Korea Fair Trade Commission for 2 consecutive years
2020
  • Commendation from the Minister of Trade, Industry and Energy for outstanding performance at 'Korea Sale Festa'
  • Proceed NGO 'Love Fields Together'
  • Support for 1st, 2nd and 3rd affiliated stores to overcome COVID-19
  • Selected as 'Good Franchise' by the Korea Fair Trade Commission
  • Selected as one of the top 100 franchises by Maeil Economic Daily for 5 consecutive years
  • Actor 'Lee Dong-wook' selected as a commercial model
  • Sponsored by Hope Bridge National Disaster Relief Association -'Share the Love' CSR activities (Dobong, Gwacheon, Seongbuk Fire Station)
  • Contract with the Ministry of Environment a agreement to 'reduce the use of disposable products'
  • Sponsoring 'Seoul Red Cross Hospital', a hospital dedicated to COVID-19
  • Awarded 'Korea Franchise Industry Development Contribution' for 9 consecutive years
2019
  • Selected as Top 100 Korean Franchises by Maeil Business Newspaper 4 years in a row
  • Nomination of 'Food and Drug Administration Director' for the best companies to reduce sugars
  • Selects export vouchers for small and mid-sized venture companies and companies leading in consumer goods by KOTRA
  • Selected as a demand company of KT linked data voucher project by K-data
2018
  • Holding of the Conference with owners of the COFFEEBAY stores
  • Selected as Top 100 Korean Franchises by Maeil Business Newspaper 3 years in a row
  • Made voluntary agreement between the Ministry of environment to reduce the use of disposable products and promote recycling
  • 'Received Korea 2018 Franchise Business Awards' 7 years in a row
  • Outstanding Franchise for Small and Medium Enterprise 7 years in a row/Certified 1st Class
  • Philippines direct second store opened
2017
  • Received the grand prize for 2017 Korea Franchise Business (6 years in a row)
  • Selected as leading company of Expanding oversea by KOTRA (3 years in a row)
  • Launched COFFEEBAY membership service
  • Selected as Top 100 Korean Franchises by Maeil Business Newspaper
2016
  • Received the grand prize for 2016 Korea Franchise Business
  • Selected as leading company of Expanding oversea by KOTRA
  • Established COFFEEBAY Philippines (COFFEEBAY Philippines corp.)
  • A location agreement made with SM mall in Philippines
  • Selected as a Good Franchise by Small and Medium Business Administration (4 years in a row)
  • 1st & 2nd US store opened in Walmart, Sacramento California
  • 1st Philippines store opened at SM Seaside, Cebu
2015
  • Received Prime minister prize for 2015 Korea Franchise Business Awards
  • Selected as a Good Franchise by Small and Medium Business Administration
  • Selected as leading company of Expanding oversea by KOTRA
  • Master franchise stores opened in Shenyang(1st)
  • Partnership Agreement signed with Walmart
  • Established COFFEEBAY USA(COFFEEBAY INTERNATIONAL INC.)
  • Started a mobile coupon service
2014
  • Received the grand prize for 2014 Korea Franchise Business
  • Selected as a Good Franchise by Small and Medium Business
  • Corporate Owned store opened in Gasan, Korea
  • A master franchise agreement (Liaoning, Province, China) signed
2013
  • Received the grand prize for 2013 Korea Franchise Business
  • Selected as a Good Franchise by Small and Medium Business Administration
  • Selected as leading company of Expanding oversea by KOTRA
  • Obtained Mainbiz certification
  • Established COFFEEBAY Academy
2012
  • 100th COFFEEBAY store opened
  • Awarded the grand prize for 2012 Korea Franchise Business award
  • Awarded the grand prize for MoneyToday's 'Korea-brand power'
2011
  • 30th COFFEEBAY store opened
  • Sponsored of Grand Bell(Daejong) Movie Award
  • Initiated Appletree's voluntary service group
2010
  • Established COFFEEBAY Franchise Headquarters
  • ISO 9001 quality administration system certification
  • ISO 14001 environmental system certification
2009
  • Establish of Appletree Corporation
  • Launch of COFFEEBAY

Global
COFFEEBAY

Worldwide COFFEEBAY

As a representative café franchise in Korea, we are actively exploring overseas markets and now having stores in Philippines.

COFFEEBAY Coffee's taste and aroma, which makes the mind relaxed, are loved not only by domestic but also overseas customers

COFFEEBAY Global Presence